VOICEFIRST: READY YOUR CONTENT TO SERVE 50% OF GLOBAL SEARCHES

Presenter(s)

  • Gaurav Mishra
Timeslot
01/31/20 4:00 pm to 01/31/20 4:45 pm

20% of Global searches is Voice-based and in the next 2 years by 2020; this number will increase to 50%. If that does not bother a content creator or marketer! I am not sure what will!

Search is changing, and so is the way consumers choose to engage with businesses locally or globally. There is a distinct move away from screens and keyboards, and into voice-based interactions. Voice search is becoming a fast-growing habit across consumer segments and fundamentally transforming how people and businesses transact on the internet. 

Consider this:

Here are some key takeaways:

  • Why a voice content strategy is critical for enterprises

  • How and Why to make your content future proof

  • The differences between voice-based and web-based content, and how that affects the user experience

  • The basics of optimizing your content for voice search

  • Why bots should be your next strategic investment

Demos: 

  • Implementation of Speakable schema and how that works.

  • A quick view of the schemas important for the VSO

  • Example of sites ranking in the Voice 

Video of my talks 

Last couple of talks on the same topic:

Attachment Size
Voice First World! (2).pdf 1.4 MB

Who Should Attend

  • Content Editors
  • Decision Makers
  • Site Builders

Prerequisites

None