Eastern Bank was struggling with a number of micro sites that had been built up and not maintained in response to one-off campaigns. The team needed a platform that would allow them to quickly build out marketing initiatives without expanding their site infrastructure.
Join us for this case study to learn how the FFW team:
- developed a multi-site solution to easily spin up, deploy, and manage micro sites for specific campaigns or marketing initiatives
- designed and implemented a component-based architecture to re-use common display widgets and features across the site and micro sites
- integrated with Eastern Bank’s internal APIs, to connect to a wide variety of digital tools that the Eastern Bank team uses to serve their community
- created a fully ADA compliant site according to WCAG 2.0A and AA compliance codes
- built enhanced security and testing features to ensure that users are always able to easily and securely log on
Who Should Attend
- Everyone
Prerequisites
None
Presenter(s)
- Ray Saltini
- David Hernandez
