Navigating the Future of SEO in the world disrupted by AI, LLMs & GenAI

Introduction:

Evolution of SEO: Discuss how SEO has transitioned from being a keyword-centric practice to a sophisticated, holistic approach. Emphasize the changing landscape of digital marketing and the need for adaptable strategies.

The LLMO Framework - A New Paradigm in Digital Marketing:

Language: Explore the shift from keyword focus to understanding user intent and context. Highlight the importance of content relevance and utility.
Learning: Delve into the role of machine learning in analyzing user data for better customer insights and personalized experiences.
Modeling: Describe how predictive models can anticipate user needs and enhance content targeting.
Optimization: Discuss continuous improvement strategies like A/B testing and analytics to refine digital marketing efforts.

Voice Search - The Emerging Frontier:

Growth and Impact: Present statistics on the rise of voice search (e.g., 20% to 50% increase in voice-based searches) and its implications for marketers and content creators.
Voice vs. Traditional Search: Contrast the differences in user experience and content optimization for voice-based and web-based searches.
Importance of Voice Content Strategy: Explain why voice content strategy is crucial for enterprises and how it makes content future-proof.

Hands-On Demonstration:

CMS Evolution: Show how the current CMS ecosystem is evolving and the impact of headless CMS on content creation.
Utilizing Schema.org: Discuss the relevance of Schema.org in voice search optimization.
Voice Search Optimization (VSO): Demonstrate the implementation of Speakable schema and other important schemas for VSO.
Case Studies: Present examples of sites excelling in voice search rankings.

Closing Thoughts:

Beyond SEO: Conclude by emphasizing that SEO is not just about search engine rankings anymore but about creating comprehensive, user-centric experiences.
Future-Proofing Strategies: Highlight the need for businesses to adapt to these emerging trends to stay competitive.

Past talks on similar topics:

Session Category

Project Management & Consulting

Who Should Attend

Content Editors

Decision Makers

Project Managers

Prerequisites

This is a great fit for anyone who works as a content strategist and/or consultant. No Drupal experience needed.

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