You've heard the promises. AI will revolutionize your content. Data will transform your strategy. But when you sit down at your desk Monday morning, what do you actually do differently?
This session cuts through the hype with real use cases from higher education. You'll see how AI compressed three months of content analysis into a week, how conversational analytics tools let non-technical teams ask questions of their own data, and how custom GPTs built with institutional expertise outperform generic AI every time. You'll also learn what happens when AI runs without guardrails, why "don't use AI" policies backfire, and how to build a case for responsible experimentation in change-averse institutions.
This session is filled with practical examples, prompts, and tools you can take back to your team and start using immediately.
